This product was added to our catalog on Thursday 17 March, 2005. Storage away from direct light in a cool and dry place Johnnie Walker Black Label is the most sold 12 Year Reserve in the world. The original line “Born 1820, still going strong” used in 1908 may no longer be in print, but it too still holds true today. It captures the journey of progress and showcases Johnnie Walker’s commitment to evolution and success. To accompany the Striding Man, the tagline “Keep Walking” was later incorporated and is undeniably one of the most memorable world-wide advertising campaigns today.
Initially attired in a top hat, waistcoat and high boots, the famous figure has changed his clothes several times and even adopted a few positions, but he has continued to communicate progress and forward movement – two attributes that are still championed by the brand today. For his subject, Browne turned to a likeness of John Walker.
In 1909, George Walker hired popular cartoonist Tom Browne to create a logo. However, it wasn’t until after the turn of the century that the familiar Walker & Sons logo was born. The earliest ads for the Walker family whisky appeared in the late 1800s. It was Alexander II who continued the family expertise in blending, while George bears responsibility for the marketing innovation that endures today. Upon his death in 1889, Alexander Walker passed on the business to his three sons: John, George Paterson and Alexander II. By that time, Walker's whisky was already in its characteristic and revolutionary square bottle. When copyrights became available in 1876, Walker added that measure of protection. In 1867, Alexander registered his signature black and gold slanting label, a design that is strikingly similar to the present Black Label®. Advertising had not yet caught on as a marketing vehicle, so Walker turned to other means to make the product memorable to consumers. Walker’s son Alexander continued to build the family Scotch Dynasty, when he joined the family business in 1856. It was his skill at blending tea leaves that gave Walker the idea for blending grain and malt whiskies to create a smoother drink and more consistent quality. He became a grocer, trading a wide variety of goods tea was his specialty. As a young man, Walker left the family farm to follow his entrepreneurial spirit. While maturing, these whiskies develop a highly nuanced taste with mineral notes and a mature. Taking malt and grain whiskies matured for over 12 years from. Walker’s story began in Kilmarnock, Scotland, a humble beginning for what would later become a global dynasty. Blended to perfection, Johnnie Walker Black Label sets the benchmark in deluxe blended whiskies. More information Johnnie Walker Black Label Reserve 12 Year 1 Litre Whisky Johnnie Walker Green Label 15 Year 1 Litre (Highland) Johnnie Walker Black Label 12 Year ReserveĢ3,95 € 21,95 € Johnnie Walker Red Label 20 CL PET Johnnie Walker Green Label 15 Year Reserve (Highland) Johnnie Walker Black Triple Cask Edition 12 Year 1 Litre
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